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Top 5 fonts in advertising

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Tips & Tutorials, by Rebecca Greig

Discover the 5 key fonts that are worth every designer knowing and using in their print designs

Top 5 fonts in advertising


Top 5 fonts in advertising Helvetica

American Apparel, Nestlé, Lufthansa

Despite being around for over five decades, this is still a popular font for advertising designers and is one of the most recognisable around.

Gill Sans Top 5 fonts in advertising

BBC, Tommy Hilfiger, penguin

A sans-serif typeface that has been around since it was designed by Eric Gill in 1926. He was inspired by the Johnston typeface for the London Underground, and Gill Sans is the font used on classic Penguin Books from 1935. It remains popular with big brands.

Top 5 fonts in advertising Myriad

Apple, LinkedIn, Adobe

Originally designed for Adobe Systems. When Apple took on Myriad (‘Apple Myriad’) as its corporate typeface in 2002, this font took on a new popularity in big brand advertising and logos.


Top 5 fonts in advertising■ Garamond

Abercrombie & Fitch

This serif font is one of the oldest still in use and is popular for printed works as it is considered very readable. It has also been identified as ‘toner-efficient’.


Top 5 fonts in advertising■ Futura

Absolut, IKEA (custom, until 2010), Volkswagen (custom)

Futura is famous for being the font that advertised planet Earth (on the commemorative plaque left on the moon). Lots of big companies use customised versions of the font, including IKEA.