advanced photoshop

Pro typography tips

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Tips & Tutorials, by Rebecca Greig

Discover how to produce the best typography with pro top tips from our panel of experts

Pro typography tips

Nicolas Monin-Baroille: “Sometimes, less is more. Think hard about whether you really need to include that full stop or exclamation mark, maybe even leave out a letter or two. Make people think!”

FOREAL: “Don’t mix too many typefaces. Variety can also be reached by using different weights, sizes or cases. If you want your type to pop out more, it helps to use adjustment layers in Photoshop to increase contrasts or fine-tune the colours.”

Brian Gartside: “Pay attention to your kerning. A good way to double-check it is to flip your composition upside down. This will help you stop reading the type and focus on the spatial relationships between the forms.”

Bryan Patrick Todd: “Pay attention to your surroundings. If you’re getting started in lettering and type treatments, try to be more observant of the ads, books, posters and signage all around you. You’ll see a lot of bad, but you’ll also see a lot of great type work that will inspire and inform.”

Dado Queiroz: “Remember that written words are also images, and treat them as such. Like in many other realms of the visual landscape, principles of composition, rhythm, fluidity and so on apply.”

Steven Wilson: “Look at old designs, posters and book jackets for inspiration. There is some amazing stuff out there. Don’t just look at contemporary designers’ work. Also, think of something first that you enjoy doing and then think about using it to create type. For example, maybe you like origami. If you use other materials, you are much more likely to come up with something unique that perhaps later you can translate to a digital version.”

Jean-Michel Verbeeck: “Use grids, align tools, rulers and all other tools that will create the right balance in your composition. With a well-balanced typographic design, you are halfway to creating a great result. It never hurts to invest in tools and plug-ins that will get you going. Explore font libraries and shops. Just make sure nothing is holding you back from reaching your creative goal – the more at hand, the better the outcome.”