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Sep
8

Tips Feature preview: 15 ways to master infographics

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Magazine previews, by Anna-lisa Saywell

Professional designers share their top tips for creating informative and visually appealing graphics that work hard to represent the given data

Tips Feature preview: 15 ways to master infographics

How to plan an infographic

Anton Egorov / www.behance.net/egorov

Anton Egorov is a freelance CG artist who has worked for clients including Toyota, Japan Tobacco International and Saatchi & Saatchi LA. He created this infographic on the area and population of Central Asia and Mongolia for a client. He explains how to create a theme with data: “Usually, after collecting the information, it’s just a bunch of facts, some pages of text and a couple of fearful tables into the bargain. From this junk, we should carefully extract nice and pretty data that we want show to our viewer. Ideally, you can describe your purpose with one word. But usually it’s several ones. In my case, it’s something + something + entertainment. Despite that, I still respect fully utilitarian infographics.”

Infographics in a digital age

Jonathan Quintin / www.dribbble.com/STUDIOJQ

Jonathan Quintin, founder and creative director of STUDIOJQ, created a screen printed wedding invitation infographic to celebrate the lives of a couple getting married. He says that you need to consider how people will view your infographics: “It’s extremely important to consider all media types and where the viewer will see your infographics. When the big rave for infographics started, most designed for a standard web format, but these days you need to consider animated elements and better ways to tell a story. This helps to deliver [the data] in a much more visual and interesting way.”

Inject humour into infographics

INFOGR8  www.infogr8.com

Infogr8 designed this quirky infographic based on a survey by GetLenses. The agency was tasked with creating a visual story reflecting the frustrating problems glasses wearers suffer in 2013. The design proves that infographics can be fun: “The data doesn’t have to always be serious, but it must be accurate in order to hold integrity. Each project has different objectives, audiences and formats to consider. The way we approach the data needs to reflect that each time, with open, fresh and innovative thinking.”

The company has some essential advice when it comes to introducing humour: “It’s crucial that the data never gets lost in the design, regardless of the angle you’re taking. Without being able to grasp the subject at hand straight away or at least have a basic understanding of it, you’ve just created an attractive piece of graphic design. However, with this specific infographic we were given a bit more freedom by the client and therefore decided to go with a more playful, humorous direction that fitted the target audience and the message we were trying to convey.”

 Read more in Advanced Photoshop 113, now on sale at www.imagineshop.co.uk and www.greatdigitalmags.com