The world of fashion employs a host of digital artists, all of which are tasked with creating visuals that promote beauty and clothing. It’s an art form in which digital illustrators and retouchers use Photoshop to achieve otherwise impossible results – designs that form the basis of colour, appearance and attitude.
In this feature, we expose all relevant fashion workflows, leading to the most prevalent – fashion retouching. All roads lead to discovering particular Photoshop tools that are applied to create stunning visions on screen and in print. But to get there, you’ll have to start with the basics.
This feature kicks off by showing you how to conceptualise your own design ideas, as you explore ways to combine colour, texture and mark making. The first half of this feature ends with you finding out just how to translate your ideas into digital artwork.
Fashion illustration is still an important style used to communicate fashion image ideas. Many believe that it has gone from being the sole means of communication to having a very minor role, but a lot of professional artists still advocate its use; as is proved in these pages. Photoshop Brush tools, layering techniques and more are discovered.
Phase two of this feature then tackles the demands of a fashion photo shoot. Our experts explain exactly what you need to consider to get that perfect snap, ready to retouch in Photoshop. Nearly every fashion photo is run through the software, with retouchers perfecting looks using dedicated tools. These include colour adjustments, layer masks, brushes and Clone tools. You’ll find out how to use them in the pages of this feature.
However, no matter how altered or retouched a fashion photo is, it will always have more association with reality and truth than any other format – which is why fashion retouching is oh-so popular. Here, you’ll discover how to realise a photographer’s vision, mood and intention through your own improved technical understanding, enhanced by the expert advice you will find in the pages of this fashion-based article.