advanced photoshop

The new, tough PX series from Ricoh

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, by Julie Bassett

TOKYO, Japan—Ricoh Co., Ltd

The new, tough PX series from Ricoh

TOKYO, Japan—Ricoh Co., Ltd. (helmed by president and CEO Shiro Kondo) today announced the release of the new PX compact digital camera. The new design offers 5.0x, wide-angle (28mm) and telephoto (140mm) optical zoom in a water and shock-resistant package that can safely be used for hassle-free photography in a wide variety of locations and situations.

Designed for hassle-free operation, the new RICOH PX lets users take photographs anytime, anywhere with fast startup and settings that adapt to subjects for optimal results. Its high-resolution, 16-million–pixel CCD sensor and Smooth Imaging Engine IV image-processing engine combine for high-resolution, high-quality photographs.

The new, fully flat design gives the new RICOH PX ease-of-use and portability, resulting in a camera that is easy to carry, while the optional protective jacket appeals to users with a choice of colour schemes that can be matched to the camera body.

While it exhibits the traditional dedication to image quality that has been the basis of all RICOH digital camera designs, the newly released RICOH PX is also a compact digital camera that promises fun, hassle-free photography. It is also dedicated to image quality that has been the foundation of all RICOH digital camera designs to date.

The RICOH PX comes with a slip-proof protective jacket (available in five colours to match the camera body) to protect it from shocks and scratches. The ‘Two-way’ straps that function as both hand or neck-straps are also available in five colours.

The RICOH PX is available from early July at SRP £180.