Sponsored post: Adobe Marketing Cloud
General, by Anna-lisa Saywell
Do you know what your marketing is doing? Adobe promises solutions to measure and optimise digital experiences and accelerate marketing performance
Today’s marketer is challenged with the complexities of marketing in a digital world. It’s new, it’s constantly changing, and marketers need a partner to help them move at the speed of digital. Now every marketer can accelerate their shift to digital with Adobe Marketing Cloud
to deliver consistent personalised experiences across channels and prove that your marketing dollars are working.
Adobe Marketing Cloud
Adobe Marketing Cloud is the most comprehensive and integrated marketing solution available, enabling marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing performance. With its complete set of solutions, including Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, and Adobe Campaign, as well as real-time dashboards and a collaborative interface, marketers are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.
With Adobe Marketing Cloud, marketers can:
- Combine data across solutions and third-party data sources, such as CRM, POS, email, and survey, to create a single view of the customer.
- Deliver personalized customer experiences across all channels and on any device.
- Use predictive analytics to stay a step ahead of customers’ wants and needs.
- Access all Adobe Marketing Cloud solutions from one centralized platform and visualize, socialize, and collaborate across teams with the interface.
- Accurately forecast and continually optimize your paid digital marketing mix.
- Manage, deploy, track, and monetize social programs.
- Store, assemble, and distribute digital assets to deliver high-quality brand, campaign, and contentexperiences.
- Integrate with more than 200 partners in 20+ countries, covering the entire marketing ecosystem.
- Easily add, alter, and deploy marketing tags on your website, resulting in consistent page performance and accurate data collection.
Head over to the official Adobe Marketing Cloud website to learn more about this exciting new product.