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advanced photoshop
Sep
16

On the Gallery: Off the Wall

Posted in:
General, by AprilMadden

Joshua Zaragoza created this image as a personal project, envisioning his dream client

Off the Wall

While practicing 3D modelling, Joshua Zaragoza created this image as a personal project, imagining what he’d do if he was creating a poster for his dream client, Vans. We love the vibrancy of the 3D type and image elements, especially set against the monochrome skate ramp in the background. The visual nods to pop art and shows the influence of artist Chris Labrooy on sneaker branding, and plays well on Vans’ well-known tagline. The metallic tones contrast well against the 80s-influenced neon colour palette and allow Joshua to play with lighting and reflections for even more visual impact.

Take a look at Joshua’s Gallery for more.