advanced photoshop

How I Made: Keep cold in your fridge not in your heart

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General, by Rebecca Greig

Discover how Edvin Puzinkevich combined Photoshop and Cinema 4D to create this ice-cool image

How I Made: Keep cold in your fridge not in your heart

Award-winning digital artist Edvin Puzinkevich has certainly moved around a fair bit during his career and had a variety of jobs. The Latvian-born artist has worked at Unisono in Bahrain as a visualiser and illustrator, at We Are XYZ in San Francisco as a senior creative retoucher and is currently senior retoucher at Vault49 in New York.

This image was created for a competition called Think Eat Save, aimed at highlighting the issue of food waste. “The idea behind the picture is to show that by buying too much food we make it ‘prisoners’ in our fridges,” he explains. “I chose a carrot because the colour of it is reminiscent of prisoners’ clothes in the US.”

This was one of Puzinkevich’s first forays into cartoon-style CGI characters, and he created the image in a mix of Cinema4D and Photoshop, relying on stock photography to get the exact expressions he wanted. “To get the right expression of eyes and lips was essential for this picture… I used stock imagery to bring details in; it saved me a lot of time instead of modelling all of them. The last step was bringing all elements together, which usually takes a lot of [time and] attention to detail.”

How I Made: Keep cold in your fridge not in your heart

Edvin Puzinkevich explains how he created his artwork

  1. “First of all the body of the charaHow I Made: Keep cold in your fridge not in your heartcter was modelled and rendered out in Cinema 4D so that it could form the basis of the image.”
  2. “Using stock images I completed the character and balanced the colours of all parts of the body. I applied a real texture of an out-of-date carrot to the character to get a realistic look.”
  3. “I added a prisoner’s shackle to the leg, and painted in shadows under the chain. For the drop shadow I used the original shadow from the shackle image and set it to Multiply mode.”
  4. “The green leaves are from a stock image of a fresh carrot. To make it look faded I bent it with the Warp tool.”
  5. “This image from a stock photo worked perfectly for the scene. I used a slight Gaussian blur on the fridge door to bring focus to the area where the character is supposed to be placed.”
  6. “Initially I just placed the character and the milk carton without shadows, just to find the right scale for the objects. The milk carton was left blank to keep the focus on the character.”
  7. “The fridge controller did not work well so I moved it a bit further away from the character. I also painted in shadows and reflections. The shadow on the milk carton was rendered in Cinema4D.”
  8. “Finally I added a vignette to reinforce the focal point of the composition and enhance the light coming out of the open fridge door.”

CC makes it easier to create with 3D objects 

Photoshop has been an essential part of texturising static 3D imagery for a while now, and the 3D updates to Photoshop CC have made this ever easier. You can extrude 3D assets from 2D layers and objects, or import a host of common 3D file types from Blender, Cinema4D. This makes it a cinch to combine 3D and 2D elements for incredibly detailed artwork.

How I Made: Keep cold in your fridge not in your heartHow I Made: Keep cold in your fridge not in your heart