advanced photoshop

Feature preview: 15 tips for perfect print design

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General, by Anna-lisa Saywell

Top packaging designers share the tips and advice that make their creations stand out above the rest of the market

From Tip 1…

“By creating a framework for Badger, the brand is consistently present, rather than receding on pack. The framework is rooted strongly in the Dorset provenance of the brand, and countryside devices such as leaves and rolling hills are further integrated into the structural design to create a meaningful proposition.”

Feature preview: 15 tips for perfect print design

From Tip 2… 

“From the brief, it was clear that we needed to create an evocative brand; one that offered sweets to transport the consumer back to the bright, innocent happiness of childhood. Working with the key theme of ‘embracing nonsense’, we created the concept of Candyland, a magical world where all sweets come from. The visual identity is represented by the ‘fantastical airship’, ever present on and off pack, navigating the consumer around Candyland.”

Read more in Advanced Photoshop 115, on sale at and from 31 October 2013.