Adobe acquires behance to drive new community capabilities in creative cloud
With over 1 million members, the acquisition of Behance was a no-brainer for Adobe, whose strategy is to make Creative Cloud the ultimate hub for digital creatives world wide.
This latest acquisition will undoubtedly accelerate Creative Cloud’s community features. Adobe see Behance playing a key role in their efforts to reach this goal.
“Last week, we launched new training features, file synchronisation and sharing capabilities, digital publishing services and significant updates to a number of our tools, including Photoshop,” said David Wadhwani, senior vice president and general manager, Adobe. “Behance will play a key role in Adobe’s efforts to serve the creative world in the years to come, and will accelerate our efforts to enable a more open and collaborative creative community.”
Scott Belsky, co-founder and chief executive officer of Behance echoes these sentiments. “As creatives rely more on the social Web for collaboration and opportunity, creative people and teams will benefit from Behance’s community features integrated into the creative process,” he explains. “We’re thrilled to join Adobe and empower creative careers on a global scale.”