London-based illustrator and animator Andy Potts has enjoyed a successful career, spanning image-making, graphic design, animation and art direction.
Potts graduated with a BA Hons in Illustration in 1995 and went on to work as a lead designer at Abbey Road Studios for seven years before making the decision to focus solely on his illustration work.
This new direction has brought Potts’ talent to projects for big-name clients such as IBM, BBC, RHS, The Guardian, New Scientist and The Economist.
Over his substantial career Potts has developed a unique style that sees the fusion of Photoshop with traditional art techniques. We caught up with him to find out more about these methods, as well as to discuss how he has managed to excel in such a difficult marketplace.
When did you believe your artwork could be used in commercial projects?
You just realise over time that something is working and you try to develop that. I studied BA Illustration at Portsmouth University and I’ve always been interested in working to a brief, so a commercial path seemed to be my calling. Having worked closely with clients for ten years in various design jobs, I’ve also picked up a certain understanding of how to meet and exceed expectations. I’ve applied all of this experience to the development of my style from the beginning, along with my own creative impulses and enthusiasm for the process.